Tesla’s Deal with the city of San Jose

Tesla Motors, the luxury electric car manufacturer recently announced its intentions of building a $250 million manufacturing unit in San Jose. It plans to build a new $60,000 sedan at this factory. The area would also have Tesla’s headquarters and is expected to employ around 1000 people. The site should be able to put roll out its first electric cars for sale by 2010.

Though initially the company intended to establish its factory in California, the efforts that San Jose Mayor Chuck Reed put in wooing Tesla over a period of several months, eventually paid off. The company got an 89-acre parcel from the city which they can use rent-free for the next 10 years. After this period they would have to start paying an annual rent of $1.5 million per year. The city of Jan Jose itself expects to have a $2 million dollar annual boost to its economy resulting from taxes, and expenditure of people employed by Tesla.

Over the years many electric car companies have toyed with the idea of electric cars, and most of the major car makers have announced or already launched their electric cars in the market. What makes Tesla’s approach different is that it intends to glamorize the electric cars; it is planning to come out with cars that look sexy and carry a reasonable price tag.

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