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Shai Agassi, who is quite well known as an electric car evangelist, has been trying to popularize a new way of selling electric cars, which according to him would make them cheaper and bring the prices to the level of regular cars, if not lesser. Mr. Agassi, who used to be a software executive, say that he aims to make electric cars a product which can be used by the masses and not only by the wealthy few, referring to the exorbitant prices quoted by major automakers who intend to manufacture electric cars for sale.

What Mr. Agassi intends to do is to provide electric cars without batteries, at rates which are similar to regular cars. He would then offer his customers a long-term subscription model for renting the battery and having access to recharging stations. Partnering with Renault-Nissan, he believes that his electric car plans would lower the overall cost of ownership of such vehicles. However the industry is skeptical about his model and overcoming this skepticism could prove to be a major challenge. Agassi agrees that the electric car industry is in a state of denial but he intends to whether it out, after all a few years back these naysayers wouldn’t have believed that electric cars could have a future.

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