Nissan gets ready to dominate the electric car industry

Nissan CEO Carlos Ghosn unveiled the Nissan LEAF electric car-set in Los Angeles last week. The company plans to put them in the market by the end of 2010. Ghosn said that the LEAF was a new paradigm car and represented a technology that would completely change the way people power-up and drive their cars. He was admittedly proud of the leading position that the Nissan-Renault Alliance had taken in the field of electric car and charging infrastructure development.

Ghosn said that Nissan had taken into account the growing environmental concern, tougher regulations and diminishing crude oil supply for its electric car plans. He also mentioned that their comprehensive approach which went beyond the manufacture of electric cars for sale had made the Nissan-Renault alliance unique in the industry. Their electric car plans included infrastructure support, development of lithium-ion battery and lifecycle management, and collaborative partnerships that would engage and educate the public.

Ghosn had also indicated recently that Nissan was going to skip the hybrid-only technology and go the whole hog in developing electric cars so that it could emerge as the dominant player. The company has already focused most of its resources on developing electric cars and the amount of money they have spent on marketing Nissan LEAF just goes on to reinforce their seriousness.

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