Electric Cars – Charging for change
June 10th, 2009 |
Posted by admin
The fever for electric cars is rapidly spreading as many new and old car manufacturers strive to come out with latest models for public use. Market heavyweights like Nissan, Subaru, and Honda are locked in battle with a number of boutique car manufacturers to offer to the customers, the first electric car for sale.
Most of the prototypes currently on test are of the “plug in electric car” category. These cars come with in built power cords, used to recharge the car’s batteries. The pertinent problem that is associated with such cars is the prolonged charging period. A start up company by the name of Better Place has introduced its prototype shuttle that utilizes a battery switch technology. The shuttle can remove the dead batteries from an electric car, and refit it with a new one within 2 minutes. This eliminates the need for power cords, charging outlets, and the protracted charging period of the electric cars.
The implication of such technology is that, customers would rather be renting car batteries than buying them along with their electric cars. This poses a certain level of threat to the car manufacturers and is therefore being resisted by the auto industry. Costing approximately $10,000, an electric car’s battery forms a part of the car manufacturer’s package. With the advent of the aforesaid technology they fear ending up having to sell their product at lower prices, sans the batteries.
However, given the poor state of the automobile industry, accepting such technology and ushering standardization of electric car batteries would be a viable step to tap the future market base.
Filed under