Chrysler’s electrifying strategy

Chrysler is planning to manufacture a full line of reasonably priced electric cars for sale. The series would include minivans, as well as off road vehicles. Chrysler’s electric car plans would chiefly revolve around keeping things cheap. These new electric cars would be developed keeping low cost and flexibility in mind so they would not have flashy designs. The program would launch in 2010 and Chrysler plans to add more cars to the series pretty fast.

These new cars would not come only in electric versions as the company has planned to manufacture both electric powered and gasoline powered versions of the same models. So if gas prices increase then the company would produce more electric cars and if they remain low then it can rapidly manufacture more gasoline vehicles. This would cut costs remarkably and also reduce the risk associated with entering a new market. The first electric models would be based on existing vehicles. The first model would most likely be based on the prototypes that the company revealed in September.

The second generation cars that would roll out between 2012 and 2015 would be engineered from wheels up and would be designed to be powered either by gasoline or electricity.

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